Certified Digital Marketing Course

In this digital era, people like sophistication in every aspect which had gradually increased the need for digital marketing. Consumers nowadays want products which are personalized, appropriate and available in a comfortable way. This had initiated Pro Digital Marketing Courses to start a digital marketing training course in Chennai for turning the marketing professionals, students, freshers, and graduates into digital experts in the mere future.
This advanced digital marketing training course in PDMC will guide you completely in every aspect such as planning, managing and executing various digital marketing campaigns which result in generating leads and sales for your business.
Along with offline training, PDMC also offer online digital marketing certification course to stimulate the potential traffic to the business through various marketing strategies such as
  • Web Analytics
  • Lead Generation
  • Sales Conversion
  • Keyword Analysis
  • Content Marketing
  • Campaign Marketing
  • Affiliate Marketing
  • Display Advertising
  • PPC(Pay Per Click)
  • SEM(Search Engine Marketing)
  • SMO(Social Media Optimization)
  • SEO(Search Engine Optimization)
You may query about why you need to learn digital marketing course with us. Here is why.
We are following highly intensive and strategic digital marketing course in Chennai with a placement which will help you to get a practical understanding of creating an online presence for a brand across multiple platforms. The complete session of our digital marketing training course in Chennai is practical, interactive and engaging. You will be insisted to work in groups on various case studies to get experience in managing the teamwork in future projects. In addition, we are open to provide plans, ideas, tips, and tricks which you can immediately implement in your organization to get results.
If you are willing to know the best place to learn digital marketing in Chennai, then just take your phone and call +91 9962097767 to book your free demo session with us.

Key Highlights

  • certificate 8+ Certifications
  • certificate 10+ Years Industry led experts
  • certificate Internship & Placement Assistance
  • certificate Flexible Online & Offline Classes
  • certificate Real time project works
  • certificate Post Technical support
  • certificate Assistance for Certification Exams
your choice of weapon

On Demand Digital Marketing Course Modules

What will You learn

We have been the top digital marketing training institute in Chennai with certification covering almost all modules which a professional digital marketer needs to know to excel in their career.
  • Master the 360-degree view of Google Analytics.
  • Learn the structure to start a content marketing program.
  • Learn the high-level topics like Facebook shop, Facebook pixel and much more...
  • Discover the ways of successful outlining, maintaining and optimizing digital campaigns across different channels.
  • Get experience in framing the budget for digital marketing, content marketing, mobile marketing, affiliate marketing, social marketing, and email marketing.

Eligibility

Digital marketing has started its necessity and dominance in today's digital and business world. Because of its importance organizations have started implying digital marketing in their business. In addition, constantly there is a rise every year in number of students who are undergo this best online digital marketing courses.
Who really can join this top digital marketing training institute in Chennai?
Grant permission-based admittance to your validated users by progressing user registration and depreciate the barrier for users to enter into your website.

Freshers

It's not a technical field and so it won't be difficult for anyone, even freshers can grasp the digital marketing strategies easily. Students who are in urge to start your career and wish to get to the top of the career easily can learn digital marketing course to become a professionally trained digital marketer.

Entrepreneurs

Web designers

Career Switchers

MBA graduates

IT experts

Housewives

Career Path

While starting a career, you might be a specialist in a particular area like SEO or PPC. But to grow along with the business needs, you will be subjected to concentrate in other areas such as social media, analytics, content management, etc.
In addition for getting the senior role such as digital marketing managers, you need to be strong in various aspects like allocating budget, an expert in all channels, managing the digital marketing team effectively and more. This is because companies are expecting these kinds of qualities while growing their business.
You can learn everything at a single place now by joining with our digital marketing training institute in Chennai with certification and easily attain these below positions.
  • Digital Marketing Analyst (0 - 1 year)
  • Digital Marketing Specialist (1 - 3 years)
  • Digital Marketing Strategist (3 - 4 years)
  • Digital Marketing Account Manager (5 - 8 years)
  • Digital Marketing Vice President (8 - 15 years)

Teaching and Assessments

Our digital marketing training course with placement in Chennai have been designed to craft our students into masters by making them learning the complete essentials of digital marketing such as SEO, SMO, PPC, conversion optimization, mobile marketing, email marketing, web analytics and more.
Each module that we typically cover in our digital marketing training sessions will be delivered as an intensive one day revising class to provide maximum flexibility and knowledge to students. The students are gaining practical understanding during the training and are expanding their skills with advanced knowledge of digital marketing concepts, tools, and strategies.
We strongly believe that theory learning gets complex if one gets to practice and obtain results. This had assisted us to serve a unique level of training through live projects to practice and get accustomed to various tools.
We execute our students to get enlisted in informal assessments which includes classroom activities, project works, quiz sessions and more under the guidance of our mentors.

Exam and Certification

It's always best to think about digital marketing certification while getting ready for a digital career. Remember, if you are a student who is struggling hard enough to land an internship or job in the digital marketing field, then having numerous industry-recognized certifications can bring change in your career.
Learning digital marketing course can help you in gaining in-depth knowledge about digital strategies and tactics along with industry recognized certifications which augment your skills with new grads.

HubSpot Certification

There are countless resources available online for sharpening your digital marketing skills. Most of the experts are trying to expand their inbound knowledge and skill set.
HubSpot is an online learning center and the worldwide leader in inbound marketing that transforms the lives of people and companies. For those of who are not familiar with it, we are conducting digital marketing training programs in Chennai for covering HubSpot's below certifications,
  • Inbound Certification
  • Inbound Sales Certification
  • Email Marketing Certification
  • Content Marketing Certification

Google Certification

Facebook Certification

FAQ

What exactly is digital marketing?
Digital marketing is the best way to promote a product or brand through different forms of electronic media and is a genuine method to empower an organization to analyze marketing campaigns in real time. Businesses make use of digital strategies to leverage digital channels such as social websites, email, search engines and more to connect with existing and potential customers.
Why PDMC is the best place to learn digital marketing training course in Chennai?
We are very particular about how we conduct training and what our students are learning. Check out our digital marketing course syllabus to know about the different aspects we cover in digital marketing.
  • Small batch size
  • Certification approach
  • Anytime access to mentors
  • Develop industry connects
  • Tailored course curriculum
  • Perfect job assistive program
  • Excellent classroom environment set up
  • Personalized care and guidance for every student
  • Research or implement your ideas through live projects
  • Simultaneous work on live projects and activities with batchmates
  • Technical sessions and events convoyed for refreshing industry trends and updates
Is it worth spending time on learning digital marketing course?
Yes, the digital marketing field is in trend now. Here are some of the reasons for why you need to take digital marketing course,
  • Get support from your instructor
  • Provides a career that long lasts
  • Provides increased job opportunities
  • Benefits you while starting your own business
  • Certified degree from digital marketing training institute
What are the different areas of digital marketing that you cover?
Yes, the digital marketing field is in trend now. Here are some of the reasons for why you need to take digital marketing course,
  • Remarketing
  • Video Marketing
  • Email Marketing
  • Lead Generation
  • Local My Business
  • Content Marketing
  • Ecommerce Marketing
  • Affiliate Marketing
  • Mobile App Marketing
  • Pay Per Click Marketing
  • Landing Page Optimization
  • Social Media Optimization
  • Search Engine Optimization
  • Online Reputation Management
  • Coding Free Website designing
  • Digital Marketing Fundamentals
To know more about the areas we cover, check our PDMC digital marketing syllabus
Who should enroll in this course?
The world is completely changing towards digital technologies, so anyone from students to entrepreneurs can join this course. So to improve reach and connectivity with the customers in your trade or business, every single person can join this course for getting digital marketing training.
What kind of practical training is conducted in this digital marketing training institute in Chennai?
While enrolling in this program, learners often get extra hours for hands-on assignments that help in comprehending the various aspects of online marketing. In addition, learners get experienced in various aspects such as Google campaigns, Facebook campaigns, performing a live audit, creating social media strategies and more. In addition, students will be subjected to do an internship with our corporate clients depending upon students availability and corporate's need.
Is there placement assistance in this digital marketing institute in Chennai?
Yes, so far we have conducted numerous digital marketing training programs and in fact, we have been often approached by agencies and companies for their hiring needs. We, in turn, approach the brands based on our student's interests and needs. In addition, our digital marketing training institute has a dedicated HR department that takes care of placements.

Certification

  • google-logo
  • google-adwords
  • google-analytics
  • facebook
  • hubspot-logo
  • bing-ads

Course Module

Introduction
  • DMCA Introduction
Search Engine Optimization (SEO)
  • Introduction to SEO
  • A Model of Search Engines
  • On-Page Optimization
  • What's In It For Me
  • Objectives
  • Relevancy and Popularity
  • Title Tags and META Descriptions
  • Header Tags
  • URLs and URL Structure
  • Image Alt Text
  • Internal Links
  • Keyword Usage
  • Sitemaps
  • On-Page Don'ts
  • Perfectly Optimized Page
  • Key Takeaways
  • Quiz
Off-Site Optimization and Link Building
  • Introduction
  • What's In It For Me
  • Objectives
  • Signals of Popularity
  • Principles of Link Building
  • Link - Worthy Content
  • Off - site Engagement
  • Offline Relationships
  • Types of Links
  • Rel=" nofollow" and Social Media
  • Link Building Don'ts
  • Key Takeaways
  • Quiz
Duplicate Content
  • Introduction
  • What's In It For Me
  • Objectives
  • What Is Duplicate Content
  • Common Instances
  • Fixing Duplicate Content
  • Key Takeaways
  • Quiz
Keyword Research and Competitive Analysis
  • Introduction
  • What's In It For Me
  • Objectives
  • User Intent
  • Not Provided0
  • Performing Keyword Research
  • Two Types of Queries
  • Long Tail: Pros and Cons
  • Competitive Analysis Overview
  • Factors to Analyze
  • B2B vs B2C
  • Key Takeaways
  • Quiz
Design and Architecture
  • Introduction
  • What's In It For Me
  • Objectives
  • Design Best Practices
  • Designing for Search Engines
  • Importance of Design
  • Key Takeaways
  • Quiz
Local SEO
  • Introduction
  • What's In It For Me
  • Objectives
  • Local SEO is Here
  • NAP
  • Directories
  • Top Local Signals
  • Key Takeaways
  • Quiz
SEO Measurement
  • Introduction
  • What's In It For Me
  • Objectives
  • Biggest SEO Misconception
  • What to Measure
  • Key Takeaways
  • Quiz
The Changing State of SEO
  • Introduction
  • What's In It For Me
  • Objectives
  • Constant Changes
  • Google Panda Update
  • Google Penguin Update
  • Not Provided
  • Still Powerful
  • Key Takeaways
  • Quiz
Integrating SEO with Other Disciplines
  • Introduction
  • What's In It For Me
  • Objectives
  • Integrated Marketing
  • User Experience Across Channels
  • SEO and Content Marketing
  • SEO and Analytics
  • SEO and Mobile
  • Key Takeaways
  • Quiz
SEO Foundations Quiz
  • SEO Foundations Quiz
Social Media
  • Introduction to Social Media
  • Modern Communication
  • Social Media Landscape
  • Social Media and Content Marketing
  • Reputation Management and Monitoring
  • Customer Engagement
  • Key Takeaways
  • Quiz
Social Media Strategy and Planning
  • Introduction
  • Social Media Impact On Business Goals
  • Social Media Marketing Integration
  • Strategic Business channel Part 1
  • Strategic Business channel Part 2
  • Define Your Target Audience
  • Types of Content to Post and Promote
  • Key Takeaways
  • Quiz
Social Media Channel Management
  • Introduction
  • Social Networking
  • Microblogging
  • Media Sharing Videos
  • Media Sharing Images
  • Other Services
  • Key Takeaways
  • Quiz
Social Media Management Tools
  • Introduction
  • Impact On Business Goals
  • Buffer
  • Hootsuite
  • Social Studio
  • Link Shortener
  • Key Takeaways
  • Quiz
Social Media Measurement and Reporting
  • Introduction
  • Key Performance Indicators
  • Social Analytics Tools
  • Key Takeaways
  • Quiz
Social Advertising
  • Introduction
  • Social Advertising Key Factors
  • Advertising Campaign in LinkedIn and Facebook
  • Key Takeaways
  • Quiz
Social Media Foundations Quiz
  • Social Media Foundations Quiz
Content Marketing
  • What is Content Marketing
  • What's In It For Me
  • Objectives
  • Origins of Content Marketing
  • Content Marketing—Definition
  • Content Marketing Overlap
  • Effective vs. Ineffective
  • The No-strategy Penalty
  • Key Takeaways
  • Quiz
Content Marketing Strategy
  • Introduction
  • What's In It For Me
  • Objectives
  • You Need a Documented Strategy
  • Start With Your Customers
  • Your Brand's Story
  • Channel Strategy
  • Establish Listening Posts
  • Measurement is a Must
  • Questions Your Plan Must Answer
  • Making the Playbook
  • Overcoming Budget Issues
  • Hindustan Unilever Case Study
  • Key Takeaways
  • Quiz
Overseeing a Content Marketing Program
  • Introduction
  • What's In It For Me
  • Objectives
  • Who Oversees Content Marketing
  • Content Marketing and Social Media
  • Content Marketing and SEO
  • Roles In The Customer Journey
  • The Engagement Model
  • GE's influencer campaign Case Studies
  • Key Takeaways
  • Quiz
Content Marketing Tactics
  • Introduction
  • What's In It For Me
  • Objectives
  • Overview
  • In-Person Events
  • eNewsletters
  • Online Videos
  • Case Studies
  • Webinars and Webcasts
  • Social Media (Except Blogs)
  • Blogs
  • Research Reports
  • White Papers
  • On-Site Articles
  • eBooks
  • Mobile Content
  • Online Presentations
  • Infographics
  • Press Releases
  • Putting It All Together
  • Caterpillar's Built For It campaign Case Studies
  • Key Takeaways
  • Quiz
Social Media Platforms
  • Introduction
  • What's In It For Me
  • Objectives
  • Overview
  • Facebook
  • LinkedIn
  • YouTube
  • Twitter
  • The Secret to Highly Shareable Content
  • World Cup Example
  • GoPro Case Studies
  • Key Takeaways
  • Quiz
Measurement and Budget
  • Introduction
  • What's In It For Me
  • Objectives
  • Overcoming Hurdles
  • B2C Goals and Metrics
  • B2B Goals and Metrics
  • Tying Outputs to Outcomes
  • P and G Example
  • Conclusion
  • Piper Aircraft Case Study
  • Key Takeaways
  • Quiz
Content Marketing Foundations Quiz
  • Content Marketing Foundations Quiz
Email Marketing
  • Introduction
  • Email Marketing An Introduction
  • History and Evolution of Email Marketing
  • Pervasiveness of Email
  • Key Drivers of Email Effectiveness
  • Key Takeaways
  • Quiz
Elements of Email
  • Introduction
  • Primary Email Elements
  • Email Preview and Email Development
  • Legal Requirements, Email Footer and Subscription Options
  • Key Takeaways
  • Quiz
Working with an ESP
  • Introduction
  • Need for ESP and Its Rise
  • Email Campaign and ESP Account Settings and Features
  • Building an Email Campaign
  • ESP Reporting Features
  • Key Takeaways
  • Quiz
Build and Maintain your List
  • Introduction
  • Importance of Building an Email Subscriber List
  • Build Your Subscriber List
  • Subscriber Options
  • List Building Tactics
  • Managing Subscriber List
  • Segmenting Subscriber List
  • Key Takeaways
  • Quiz
Avoid Spam Penalties
  • Introduction
  • Primary Email Elements
  • Define Spam
  • Spam Laws and Regulation
  • Methods to Combat Spam
  • Key Takeaways
  • Quiz
Email Deliverability
  • Introduction
  • Understand Deliverability
  • Improve Deliverability with Email Preview
  • Overcoming Deliverability Problems
  • Focus on a Mobile-First Delivery
  • Key Takeaways
  • Quiz
Campaign Measurement
  • Introduction
  • Email Measurement Funnel
  • Email Measurements
  • Essentials of Landing Pages
  • Key Takeaways
  • Quiz
Automation Basics
  • Introduction
  • Autoresponders
  • Thank You Email
  • Welcome Series Emails
  • Triggered Email Campaigns
  • Key Takeaways
Email Marketing Foundations Quiz
  • Email Marketing Foundations Quiz
Mobile Marketing
  • Introduction
  • Definition of Mobile Marketing
  • Importance of Mobile Marketing
  • Mobile as a Promotional and an Engagement Tool
  • Mobile Marketing vs Mobile Advertising
  • Mobile and Other Channels/li>
  • Key Takeaways
  • Quiz
Mobile Products and Services
  • Introduction
  • Mobile Marketing Tools
  • Location Marketing Services
  • Mobile Web Applications and ecommerce
  • Key Takeaways
  • Quiz
Promotions and Incentives
  • Introduction
  • Incentives for Mobile Channels
  • Methods of Offering Mobile Incentives
  • Mobile Incentives and Promotions
  • Changeover to Mobile Coupons
  • Key Takeaways
  • Quiz
Integration with Marketing Mix
  • Introduction
  • Multi-channel Marketing Plan
  • Mobile Marketing Strategy Plan
  • Elements of Mobile Marketing Mix
  • Segmentation and Targeting
  • Key Takeaways
  • Quiz
Mobile Advertising
  • Introduction
  • Mobile Advertising
  • Mobile Marketing and Mobile Advertising
  • Mobile Advertising Channels
  • Types of Mobile Ads
  • Strategies for Successful Mobile Advertising
  • Key Takeaways
  • Quiz
Mobile Analysis
  • Introduction
  • Types of Analysis
  • Mobile Marketing vs Ads-based Analysis
  • Google as a Main Player
  • Mobile Audience and Their Behavior
  • Methods of Tracking Usage
  • Key Takeaways
  • Quiz
Rules and Regulations
  • Introduction
  • Rules and regulations and code of conduct
  • Mobile Marketing Guidelines
  • Spam laws
  • Regulations in Major Markets
  • Key Takeaways
  • Quiz
Mobile Marketing Foundations Quiz
  • Mobile Marketing Foundations Quiz
Pay Per Click
  • Introduction to Pay Per Click
  • Defining Paid Search Advertising
  • How PPC Works for Various Business Types
  • Advantages of PPC
  • The Three Rs of PPC
  • Key Takeaways
  • Quiz
Psychology of Search
  • Introduction
  • The Search Process
  • How Ads and Landing Pages
  • Aligning Goals for Successful Search
  • Key Takeaways
  • Quiz
Account Hierarchy
  • Introduction
  • Hierarchy of a PPC account
  • Campaign Settings
  • Structuring of Ad Groups
  • Key Takeaways
  • Quiz
Search Ads and Keyword Targeting
  • Introduction
  • How to Create a Compelling Search Ad
  • How Keywords and Search Queries Work Together
  • Key Takeaways
  • Quiz
Increasing Reach With Display Network
  • Introduction
  • Display Network and its Reach
  • Display Network Targeting Options
  • Display Network Targeting Options
  • Key Takeaways
  • Quiz
Reaching Target Audiences
  • Introduction
  • Who Is the Audience
  • Remarketing Across Search and Display
  • Reaching New Audience
  • Segmenting Audience Based on Behavior
  • Key Takeaways
  • Quiz
The Buying Funnel
  • Introduction
  • Overview of the Buying Funnel
  • Targeting Users Throughout the Funnel
  • Channels to Leverage throughout the Buying Funnel
  • Key Takeaways
  • Quiz
The Paid Search Auction
  • Introduction
  • Functioning of Ad Ranks
  • Effect of Bids on Ad Position
  • Quality Score
  • Key Takeaways
  • Quiz
Setting and Measuring Marketing Goals
  • Introduction
  • Setting and Measuring Marketing Goals
  • Making Data Driven Decisions in Bidding and Account Management
  • How Customer Journey can Use Attribution Management in Bidding
  • Key Takeaways
  • Quiz
How PPC Fits into the Digital Strategy
  • Introduction
  • PPC and Other Marketing Channels
  • PPC Management in Various Business Types
  • Future of PPC
  • Key Takeaways
  • Quiz
PPC Foundations Quiz
  • PPC Foundations Quiz
Website Conversion Rate Optimization
  • Introduction
  • What's In It For Me
  • Objectives
  • Introducing Website Conversion Rate Optimization
  • The Traits of Success
  • The Amazon Example
  • What Should You Test
  • Robert Cialdini’s Principles of Persuasion
  • Key Takeaways
  • Quiz
Laying the Foundations of Conversion
  • Introduction
  • What's In It For Me
  • Objectives
  • Understanding AIDAS
  • Understanding Information Scent
  • Maintaining the Scent Examples
  • Key Takeaways
  • Quiz
Getting to Know Your Customers
  • Introduction
  • What's In It For Me
  • Objectives
  • Identify Your Visitors Goals
  • Modeling Your Customers
  • Key Takeaways
  • Quiz
Creating the Message
  • Introduction
  • What's In It For Me
  • Objectives
  • Identify Your Message
  • Sell More Effectively
  • Microcopy
  • What if Your Copy Still Doesn't Convert
  • Key Takeaways
  • Quiz
Anatomy of a Landing Page
  • Introduction
  • What's In It For Me
  • Objectives
  • Landing Pages
  • Elements of a Great Landing Page
  • Key Takeaways
  • Quiz
Why Design Matters
  • Introduction
  • What's In It For Me
  • Objectives
  • The Elements of Design
  • Fitting Your Page Together
  • Technical Considerations
  • Key Takeaways
  • Quiz
Testing for Conversions
  • Introduction
  • What's In It For Me
  • Objectives
  • Three Key Factors of Conversion
  • The Three Factors in Action
  • Key Takeaways
  • Quiz
Seeing the Bigger Picture
  • Introduction
  • What's In It For Me
  • Objectives
  • Conversion Optimization and SEO
  • Conversion Optimization and Social Media
  • Conversion Optimization and Paid Search
  • Conversion Optimization and Email Lists
  • Conversion Optimization and Analytics
  • Conversion Optimization in the Mobile World
  • Key Takeaways
  • Quiz
Website Conversion Rate Optimization Foundations Quiz
  • Website Conversion Rate Optimization Foundations Quiz
Digital Analytics
  • Introduction
  • What's In It For Me
  • Objectives
  • Why Digital Analytics
  • What is Analytics
  • Role of an Analyst
  • How Difficult is it
  • Key Takeaways
  • Quiz
Organizational Maturity
  • Introduction
  • What's In It For Me
  • Objectives
  • Why Maturity
  • What is a Maturity Model
  • Digital Analytics Maturity Model
  • Management, Governance, and Adoption
  • Objective and Scope
  • Team and Expertise
  • Continuous Improvement Process and Methodology
  • Tools, Technology, and Data Integration
  • Case Study
  • Key Takeaways
  • Quiz
Building Blocks
  • Introduction
  • What's In It For Me
  • Objectives
  • Dimensions and Metrics
  • Audience Building Blocks
  • Acquisition Building Blocks
  • Behavioral Building Blocks
  • Conversion Building Blocks
  • Calculated Metrics
  • Compound Metrics
  • Key Takeaways
  • Quiz
Managerial Perspectives of Digital Analytics
  • Introduction
  • What's In It For Me
  • Objectives
  • Porter’s Value Chain Framework and Marketing Centricity
  • Customer Lifecycle
  • Personas and Scent Trails
  • Mapping Features Functions and Content to Personas and the Lifecycle
  • The Power of Pilot Projects
  • Planning
  • Privacy and Ethics
  • The Curse of Data - Analysis Paralysis
  • Key Takeaways
  • Quiz
Key Performance Indicators
  • Introduction
  • What's In It For Me
  • Objectives
  • The Starting Point
  • What is a Key Performance Indicator (KPI)
  • The Ultimate KPIs
  • How to Pick the Right KPIs
  • Critical - To - Quality (CTQ)
  • Attributes of a Great KPI
  • Bounce Rate
  • Average Order Value (AOV) — Metric or a KPI
  • Measuring Engagement
  • How Many KPIs
  • Key Takeaways
  • Quiz
Segmentation
  • Introduction
  • What's In It For Me
  • Objectives
  • Why Use Segmentation
  • Population N — Example
  • Segmenting — RFM Approach
  • Built-in and Custom Segments
  • Segmentation — ABC
  • Key Takeaways
  • Quiz
The Analysis Process
  • Introduction
  • What's In It For Me
  • Objectives
  • Types of Analytics
  • Continuous Improvements and Problem Solving with Lean Six Sigma
  • Define
  • Measure
  • Analyze
  • Improve
  • Control
  • Analysis Process Examples
  • Key Takeaways
  • Quiz
Marketing Management
  • Introduction
  • What's In It For Me
  • Objectives
  • What is Campaign Tracking
  • Components of a Campaign
  • The Impact of Ad Blockers
  • Paid Owned and Earned Media
  • Attribution Modeling and Media-Mix Modeling
  • Assisted Conversions
  • Attribution Models
  • Analysis Process Examples
  • Offline Attribution
  • Key Takeaways
  • Quiz
Experimentation and Testing
  • Introduction
  • What's In It For Me
  • Objectives
  • Benefits of Testing
  • Web Design 101
  • Hypothesis Testing
  • A-B Testing Pros and Cons
  • Multivariate Testing
  • Multivariate Testing Pros and Cons
  • Key Takeaways
  • Quiz
Reports and Dashboards
  • Introduction
  • What's In It For Me
  • Objectives
  • What is a Dashboard
  • Analysis and Reporting Workflow
  • Planning Your Dashboard
  • Choice Of Visualization
  • Gestalt Principle
  • Stephen Few Common Pitfalls in Dashboard Design
  • Expressing Exactitude or Sense of Scale
  • Remove to Improve
  • The Art of Storytelling
  • Key Takeaways
  • Quiz
The Digital Analytics Stack
  • Introduction
  • What's In It For Me
  • Objectives
  • The Complex MarTech Landscape
  • Selecting a Web Analytics Platform
  • Qualitative Data
  • Competitive Intelligence
  • Social Analytics
  • Back Office CRM and Sales Data
  • Instrumentation (Tagging)
  • Key Takeaways
  • Quiz
Digital Analytics Foundations Quiz
  • Digital Analytics Foundations Quiz
Marketing Automation
  • Introduction
  • Defining Marketing Automation
  • Increase Engagement
  • Flatten Your Sales Funnel
  • Close More Deals
  • Make More Money
  • Develop Best Customers
  • Quiz
Lead Capture and Nurture
  • Introduction
  • Capture and Nurture
  • Lead Capture Process
  • Lead Nurture - Building a Relationship
  • Implicit and Explicit Data
  • Lead Scoring
  • Develop Best Customers
  • Quiz
Automated Campaigns
  • Triggers and Series
  • Drip Campaigns
  • Nurture Campaigns
  • Quiz
Improving Customer Life cycle
  • Measurement and Attribution
  • Customer Journey
  • Quiz
Marketing Automation Foundations Quiz
  • Marketing Automation Foundations Quiz
Programmatic Buying
  • Introduction
  • Programmatic Buying
  • Programmatic Uses
  • Programmatic Media
  • Programmatic Channels and Custom Audiences
  • Using Videos in Programmatic
  • Programmatic in Mobile and Apps
  • Advanced Targeting
  • Real Time Advertising
  • Quiz
Programmatic Buying vs Traditional Paid Marketing Approaches
  • Introduction
  • Programmatic Ad Buying Approach-Publishers
  • Programmatic Ad Buying Approach - Advertisers
  • Traditional Ad Marketplace
  • Ad Server - Tracking Users
  • Data Management Platform (DMP)
  • Ad Buying Approach - What Changed
  • Programmatic Ad Approach
  • Quiz
Programmatic Direct vs RTB
  • Introduction
  • Behavioral Targeting
  • Programmatic and RTB
  • RTB - DSP and SSP
  • RTB Process
  • Programmatic Direct
  • Quiz
Programmatic Workflow
  • Introduction
  • Primary Systems in Programmatic
  • How it Works
  • Transparency in Programmatic
  • Quiz
Targeting Strategies in Programmatic
  • Introduction
  • Targeting Using First-Party Data
  • Targeting Using Third-Party Data
  • Three Ways of Targeting - Impression-Based
  • Three Ways of Targeting - Audience-Based
  • Three Ways of Targeting - Customer-Based
  • Customer-Based Targeting Example
  • Quiz
Ad Frauds
  • Introduction
  • Digital Advertising Fraud
  • Types of Ad Fraud
  • Estimates of Ad Fraud
  • Ad Fraud
  • How to Tackle Ad Frauds
  • Quiz
Programmatic Buying Foundations Quiz
  • Programmatic Buying Foundations Quiz
Google Analytics
  • Introduction to Analytics
  • Getting Familiar with Google Merchandise Store
  • Creating Google Analytics Account
  • Accessing Google Analytics Data
  • Key Takeaways
  • Resources
  • Exercise
Navigating the Interface
  • Navigating the Interface
  • Understanding AABC Reporting Structure
  • Understanding Reporting Parameters
  • Creating Shortcuts to Customized Reports
  • Key Takeaways
  • Resources
  • Exercise
Advanced Table Filtering
  • Advanced Table Filtering
  • Applying Efficient Inline Analysis
  • Create Customized Reports with Selected Dimensions Metrics
  • Using Advanced Filters and Regular Expressions
  • Key Takeaways
  • Resources
  • Exercise
Creating Segments
  • Creating Segments
  • Using System Defined Segments
  • Customizing Segments
  • Advanced Segment Scope and Sequencing
  • Key Takeaways
  • Resources
  • Exercise
Multiple Goals and Goal Types
  • Multiple Goals and Goal Types
  • Defining Goals to Measure Success
  • Understanding Smart Goals
  • Applying Goals to Understand Economic Value
  • Key Takeaways
  • Resources
  • Exercise
YouTube and Video Marketing
  • YouTube and Video Marketing Part 1: Establishing a Video Marketing Strategy
  • Part 1: Establishing a Video Marketing Strategy
  • YouTube and Video Marketing Part 2: Gaining Exposure and Measuring Impact
  • Part 2: Gaining Exposure and Measuring Impact
  • YouTube and Video Marketing Part 3: Leveraging Mobile Video
  • Part 3: Leveraging Mobile Video
  • YouTube and Video Marketing Part 4: Promoting and Measuring Mobile Video
  • Part 4: Promoting and Measuring Mobile Video
YouTube and Video Marketing Quiz
  • YouTube and Video Marketing Quiz
Twitter
  • Understanding Twitter
  • Understanding Twitter Part 1
  • Understanding Twitter Part 2
  • Understanding Twitter Part 3
  • Understanding Twitter Part 4
  • Understanding Twitter Part 5
Digital Marketing Strategy
  • Creating a Digital Marketing Strategy
  • Targeting Audience
  • Plan the Right Channel Mix
  • Campaign Management
  • Campaign Measurement

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